Does your business have frequent digital printing needs? Do you often have to get large printouts or oversized items for marketing? Then, you are already familiar with the examples of large format printing, even if the name seems new to you.
Banners, posters, standees, etc., are the best examples of large format printing. They are printed on oversized sheets to give your brand visibility. The grandness of size helps grab the attention of the target audience. And this technique ensures crisp graphics and text.
Large scale printing can amplify your message - be it the date of a new movie by your production house or a discount at your shop. Today, we are going to discuss the usefulness of large format printing and how business owners can make the best of it. So, keep reading.
Large format printing is used in commercial printing projects for marketing communications. it's a technique that supports oversized images and letters. It helps draw attention and create a bigger impact on potential customers.
Large format printing is helpful in advertising and promotion, event communication, interior decor, outdoor graphics, architectural designs, and other purposes.
It supports several feet in height and width for high-quality prints. It's best fo large-scale visuals with bold colours and clarity needed for eye-catching designs. This printing technique uses three types of printers, i.e., roll-to-roll printers, flatbed printers, or a combination of the two.
These can be categorized as the following -
The type of printer depends on the printing material used. And large format printing works on a wide range of materials. It is a vibrant tool to enhance a brand's reach. It helps make a statement that can't be ignored, making you stand out.
The large format printing process has a wide variety of applications. A few examples of format printing products are -
These are only a few examples because this printing technique has the broadest range of applications. It can handle anything from artistic photos on movie billboards to attractive signage in a shopping mall courtyard.
It works on both rigid and flexible materials. Rigid materials include glass, metal, vinyl, plastic, and more. Flexible materials include paper, canvas, fabric, etc..
The major benefits of large format printing for technical or commercial printing are as follows:
To get your large format printouts, you first need to decide on the design and material, depending on the purpose. Then, the dimension of the print has to be decided, as well. The information is provided to the computer on a program that feeds it to the printer.
The printer applies ink or toner to the printing surface through large nozzles. The process is similar to digital printing and can match the design's colour requirements with precision. The best results come from applying the ink directly on the printing material for an excellent colour payoff.
You should remember that for a large format printing project, it's not just the printing technology that's important. The digital file containing the content plays the most important role. You need proper file preparation for the highest-quality product. And it begins right when designing.
Consider the viewing distance, i.e., the distance from which people should be able to view the print. Accordingly, optimize the size of the print and the resolution of the image. These elements go hand in hand to give you the crispness and vibrancy you want in your custom design.
While choosing the document size, remember to include the bleed area. This will leave sufficient space for trimming around the edges if needed. To get the accuracy of colours in the prints, it's best to use CMYK colour mode. Make sure that the image resolution is 300 DPI or above for sharp, clear images.
Another important aspect is the file format to ensure that it supports the design. You must save and export the design file in formats like TIFF for image files or PDF for vector artwork with text to maintain quality. Further, you should convert text to outlines and embed the fonts used.
Your design should contain high-resolution images. Don't downsize or compress the elements or the file, as that can degrade the design quality. It's a good idea to stay in touch with your printer to ensure your design meets the guidelines and requirements.
At Printspeed, you can get all-round advertising and promotional specialty services to boost your brand. Our high-quality print products help you reach your audience and make an impact through visual communication.
For large format print products, get in touch with us TODAY!