The size of the printing service industry in Canada has declined at a CAGR of 5.9% between 2018 to 2023. This has a lot to do with how businesses are more inclined towards going digital these days. However, the digital world is even more difficult to penetrate than most understand.
Is your business losing out on sales due to a lack of eye-catching graphic prints? Are you tired of generic marketing materials that fail to make a lasting impression? If so, then you've come to the right place.
Today, we will discuss what a local printing business can offer you to boost your customer base.
Here are some print shop marketing ideas to attract potential customers.
Create lasting impressions with business cards
In 2024, it may seem counterintuitive to invest in physical materials like business cards and stationery. However, these tangible items can make a significant impact on your business's perception.
A high-quality business card, for example, can create a polished first impression on potential clients and partners. Business cards are a concrete representation of your brand that they can hold onto and refer back to. Especially if your clientele is millennials and older, trust us; business cards can make or break your first impression.
Similarly, well-designed stationery and promotional items can enhance your professional image. From letterheads to envelopes, consistent branding elements can help you stand out from the competition. A local print shop can work with you to design and produce these materials that match with your brand image and leave a positive impression on your audience.
Flyers & brochures to attract the right audience
Flyers and brochures are versatile marketing tools that can be used to reach a wider audience. Whether you're promoting a new product or service, hosting an event, or simply increasing brand awareness, these materials can be an effective way to spread the word.
A local print business can help you create eye-catching flyers and brochures that capture attention and convey your message clearly. They can also advise you on the best distribution methods to reach your target audience.
Print posters and banners for brand awareness
Print marketing materials like posters and banners are powerful tools for creating brand awareness and generating excitement. Whether you're promoting a sale, announcing a new product launch, or simply showcasing your brand identity, sticking to some large-format prints outside your brick-and-mortar store can make a big impact.
A local print shop can produce high-quality posters, banners, and similar promotional items in a variety of sizes and materials. Plus, it is done by a local shop, ensuring that you will get it ASAP. Being locals, they can also help you choose the right design and placement to maximize their effectiveness.
Showcase your offerings through vibrant catalogs and menus
We understand that going paperless is a new thing, but we all can collectively agree that having a physical menu or catalog gives a far better experience than scanning a QR code and getting redirected to a website! You wouldn't want to lose a potential customer just because their mobile couldn't scan that QR thing.
Local print shops can help you create visually appealing and informative catalogues and menus. They can also advise you on the best materials to ensure the best print job.
The internet is filled with online print businesses that claim to have perks like high-quality printing at competitive prices. Their customer reviews might also support the same, but still, there are a few aspects where local print shops prove to be better. For example-
One of the biggest advantages of working with a local print shop is the personalized service and support you'll receive. Unlike online print shops, local businesses often have a dedicated team. These people often possess years of experience in the printing process and are people you can directly meet for tailored advice and guidance.
When you work with a local print shop, you can often expect faster turnaround times compared to online print shops. This is because local businesses can typically process and produce your orders more efficiently without the delays associated with shipping and handling.
This can be particularly important for time-sensitive projects, such as event materials or marketing campaigns.
As we mentioned in the beginning, the print industry in Canada is shrinking. By choosing a local print shop, you're not only getting quality products and services but also supporting your local community..
Plus, local businesses contribute to the economic vitality of your area and often support local charities and initiatives. By choosing to work with a local print shop, you're helping to keep your community thriving.
Local print businesses often have a smaller environmental footprint than online print shops. This is because they can reduce transportation emissions and waste by sourcing materials and producing products locally.
Additionally, many local print businesses are committed to sustainable practices. Hence, choosing them means you are being environmentally considerate as well.
At Speedprint, we understand the importance of creating a strong impression and reaching your target audience effectively since 1987.
That's why we offer a wide range of high-quality printing services designed to help your business grow. From stunning business cards and eye-catching flyers to informative catalogues and impactful banners, our services include the perfectly printed and cost-effective materials to meet your specific needs.
So, let Speedprint be your trusted printing partner. Visit our website or contact us today to discuss your printing needs!