As printing technology progresses, there's a change in how businesses play the marketing game. Online presence through social media platforms, email marketing, websites, etc., has become indispensable. But you can't underestimate the power of printing solutions in your marketing efforts.
Tangible print marketing materials like brochures, business cards, and banners leave a lasting impression on existing and potential customers. They offer a personal touch and forge stronger connections with the target audience than fleeting online appearances.
Print offers a physical presence, a tangible experience for people, which digital marketing simply cannot. The right use of printing solutions can be an effective part of your marketing strategy. Keep reading to know how!
There's a wide variety of printing solutions that you can use to enhance your marketing campaigns and boost business growth. However, today, we will discuss the top three options to get you started: brochures, business cards, and banners.
A brochure looks like a booklet with images and information about your product/service. It acts like your portable salesperson. For best results, invest in high-quality visuals through professional photographs or illustrations. They capture attention and reflect your brand.
Generic stock images won't make you stand out. Your visuals need to be unique and resonate with your target audience. In addition, you need a compelling copy to engage the target market. Keep the language concise and use strong calls to action.
The brochure's content must focus on customer demands, benefits, and problems that you can solve. Use strong calls to action to encourage engagement. It should have a clean layout, with eye-catching headlines and strategic use of whitespace.
Improving the readability of the brochure is directly associated with its impact. Consider using infographics or visual elements to break up text. It helps present information in a way that's easy to understand. Readers should be able to scan through the information quickly.
Another important factor is the paper. Its texture and feel can create an impression of your brand and earn customer trust. Quality paper gives people the impression that you are willing to and capable of investing in customer satisfaction and makes them believe in you.
Textured stock or a matte finish can give your brochure a premium look. Experiment with different paper weights and finishes for an experience that aligns with your brand. Also, explore various folding options like tri-fold, gatefold, or z-fold for an element of surprise.
Business cards are pocket-sized single-page cards with the contact details of a business or an individual. In the age of LinkedIn, they might seem old-fashioned. However, business owners will vouch they're an effective tool for networking with your customer base.
These little cards provide your potential customer with a tangible reminder of their interaction with you. They offer essential details in a convenient format that sit in their wallets and can be reached whenever your services are required.
This print solution can elevate your business if you can step away from tried and tested, boring design styles. A unique card design can make your business stand out in the competitive market. Choose a design that best reflects your industry and your brand.
Think of a subtle pattern or texture that aligns with you. Don't forget to incorporate your logo. These elements will make your business card different from those that only provide basic contact details. After all, the point is to be memorable and not get lost.
Pay attention to the quality of the paper. A sturdy card stock can feel substantial and convey professionalism. Thicker card stock tends to leave a more lasting impression. Consider adding UV coating, embossing, letterpress printing, both-sided designs, etc.
Modern cards can easily incorporate a call to action and a digital connection. The best way to do that is by including a QR code on your website, offer page, online portfolio, product range, or other relevant pages. They make it easy for potential clients to connect with you.
A banner is a large display of an announcement, advertisement, or other promotional products visible from a distance. It's a bold and powerful tool that grabs attention easily. It increases brand visibility and offers substantial impact when placed strategically.
Consider high-traffic areas, trade shows, conferences, or local events for your banners. These can fetch maximum exposure. But while planning the location, think about the demographics, interests of the people who will be seeing your banner, and market demand.
Your banner needs an eye-catching design with bold colours and large fonts that people can read even from far away. It should be clean and uncluttered to avoid confusing moving readers. Make sure the messaging is concise so that even passers-by take notice.
Choose high-quality materials that won't fade over time. Make sure it's waterproof if your banner will be displayed outdoors. Vinyl banners are a popular choice for their durability and versatility. Fabric banners are also highly popular if you want a more upscale look.
When it comes to banners, modern print service providers have some innovative solutions. Explore such options. If you want easy transportation and setup, consider retractable banners. For an impactful backdrop at events, step-and-repeat banners are great.
Look into creative options like popup banners, neon signs, flags, and more. Every design and type is different and can fetch your target audience's attention and footfalls. Don't forget proper lighting, especially indoors. Backlit outdoor banners work great at night.
Are you looking for a printing partner for your business? Then, SpeedPrint is here for you. We are known across Canada for helping business owners turn their marketing ideas into reality and giving them a competitive advantage.
A wide range of materials, timely delivery, and exceptional customer service enhance our services. We also boast of a design team that incorporates the top print industry trends and offers customization options.
So contact us TODAY!