While opening a new business, you may feel daunted, wondering where to begin. Well, one of the important steps in this phase is getting the essential print materials.
High-quality printable visuals like business cards, billboards, logos, etc., make your brand credible. They also attract customers.
But what's the right combination of the perfect message and appropriate design elements? Does it resonate with your brand and cater to your target audience?
Today, you'll learn about the must-have print materials when starting your business. Keep reading to make your brand shine!
Print materials or marketing collateral, are tangible promotional products representing a brand. These may include letterheads, billboards, flyers, flags, brochures, and more.
People can see, touch, and interact with these physical items. They get a multi-sensory feel of your brand essence owing to print materials.
Digital marketing may have taken over the world. But, the value of a tangible product that represents a company is timeless when it comes to marketing.
Print materials are such marketing pieces that add personality to your promotional efforts. They raise brand awareness and prompt current or prospective customers to engage.
Print products boost your visibility and remind customers to use your products/services. You can use them for regular marketing campaigns for top-of-mind awareness - or special events to stand out.
Benefits of Print Materials for New Businesses
Well-designed, high-quality marketing materials can never go out of fashion. That's why even a new business with a modern concept needs these branded assets.
Here are the key benefits of print marketing materials for new businesses:
Now you've understood how print materials are physical assets that enhance your business. But which print materials should you invest in?
We recommend maintaining a balance of different print product categories for a holistic approach. Here are some essential print materials for a new business:
A well-designed logo is a visual identity that establishes credibility and brand recognition. They go on all print items for consistency across channels
A thoughtful logo design and its premium applications capture and communicate brand essence. They make you identifiable and leave a memorable first impression.
Stationery items like business cards and letterheads are indispensable. Turn them into a branded suite for coordinated, professional networking.
Common business stationery examples include:
Visible branded signage instills your brand's presence in your target audience's mind. While exterior signage helps attract attention even from a distance, interior signs help people navigate your premises.
Common signage examples include:
Targeted promotional print pieces and sales collateral can inform people about its emergence. These include flyers, brochures, menus, samples, and more.
These portable items are of great help to sales teams. They are easy to hand out to passersby to distribute to shops, homes, businesses, etc., in the community.
Your direct mail campaigns can include postcards, newsletters, thank-you notes, catalogues, and more. They are excellent for one-to-one communications with existing or potential customers.
ersonalize the mail with recommendations that fit their purchase habits, location, and more. With direct mail, the recipient can feel valued and seen.
Branded merchandise are attractive and functional gifts to distribute as giveaways or at events. As recipients see and use them regularly, they feel compelled to do business with you.
Thus, these products have great recall value. Wearables, gadgets, personal use products, drinkware: the options are plenty. But ensure that they are high-grade and useful.
Strategic print ads in newspapers and magazines help new businesses reach people efficiently. The right channels can provide affordable platforms for focused marketing.
They showcase your offerings and build awareness regularly. Choose publications with strong circulation among the ideal audience for maximum impact.
Are you starting a new business? Then, partnering with a reliable print shop for essential print materials is crucial.
That's where SpeedPrint steps into the scene, with the best printing services in Canada. Our services ensure that your print material suite has items most suitable for your needs and your customers.
We ensure that the materials used are high-quality and long-lasting. So if you want to create a big first impression and a lasting impact, contact us TODAY!