In this age of digital marketing, you may often hear marketers say, "Print is dead." But in reality, it is far from the truth. Direct mail in print advertising is one of the most valuable tools for all businesses.
Direct mail marketing is easily customizable to catch the attention of the target audience. With a printing partner focused on brand quality, the impact of the finished product is cost-effective and measurable.
A successful marketer will balance direct mail and online marketing for the best results. Keep reading to know more.
Direct mail in print advertising: is a powerful marketing tool for delivering tangible communications directly to your audience. You can reach existing and potential customers based delivered directly to residential homes,or commercial businesses by GEO location, demographics, etc... for maximum impact.
You can use common direct mail printing options like newsletters, ad postcards, calendars, brochures and more. To step up, you can also send gifts or free promotional products to get the word out about your services. We can also help people discover more about your company at trade shows with these items, or contests, polls, etc., to build an engaged and loyal customer base.
Direct mail can work with digital marketing and telemarketing to fetch excellent ROI. It is more memorable and trusted by the receivers. It is also known to have a more lasting impression. With high-quality printing, direct mail is a valuable tool.
Here's why you should allocate marketing funds for direct mail print advertising:
Direct mail can be customized with a personal touch that resonates with the receiver. Simple steps could be adding the name or sending a birthday discount. These separate you from all-digital competitors.
Automated direct mail campaigns send mail to individuals based on data like personal details or shopping history. Triggered by time or action, the print material (cards, calendars, postcards etc.) hit the audience's mailbox on time.
Direct mail can become interesting with various marketing collateral. Choose newsletters, postcards, greeting cards, and more. Pen drives, mugs, shirts, etc., also serve as memorable gifts and corporate swags.
Most people love to see mail in their mailbox every morning. And direct mail engages the senses. They have to touch, open, and interact with the your branded marketing collateral. They often even save or use exciting mail.
People hate unsolicited emails flooding their digital inboxes and slowing down their work day. This is why we have strict laws around it. The open rates are low, and they often get completely ignored. But people usually don't receive direct mail with such annoyance or negligence.
Direct mail can include gift items like fridge magnets, pens, diaries, and more. These items are used by the receivers. So they deliver top-of-mind awareness and don't go out of mind or get ignored like email.
There are no legal requirements or restrictions when it comes to direct mail advertising. You don't need to wait for or request your audience to "opt-in" or choose to receive direct mail communications from you.
More and more businesses are now solely focused on digital marketing, like email campaigns. Direct mail print advertising is a great tool to help you stand out, as it is uncommon and makes you memorable.
It is easy to integrate direct mail print advertising with email marketing for a powerful synergy. It helps track your communications in real-time and route leads to the sales division for quick conversion.
By integrating direct mail campaigns with digital marketing tools, you can access sophisticated targeting tools. You can design your direct mail, aligning it with email campaigns for a cohesive experience.
Digital integration and other advanced tools also help you track the results of direct mail print marketing. You can also track them using unique trackable phone numbers, QR codes, discount codes, URLs, etc.
With high-quality direct mail printing, you can quickly impress the target audience. They notice your commitment to quality when they see that you've invested in the prints. It builds faith in their mind.
Even when you work with a reputed printing company, the expenses for direct main printing are reasonable. Direct mail has also been found to deliver the highest ROI at 85%-112%.
Here's how to make your direct mail print advertising more effective:
Are you looking for a printing partner for your business? SpeedPrint is here to provide you with the best print products.
Our services include direct mail printing, swag products, and anything else you can use for marketing. So contact us TODAY!