Every trade show attendee returns home with bags of promotional goodies. But things like calendars, toys, and business cards land in the trash, right?
The idea of promotional giveaways and swag items has changed. And the focus has shifted to quality and utility.
The best promotional items today are not just about highlighting your brand. They should also be usable and of high quality.
Functionality and standard of the gifts gain the confidence of your target audience. They also have greater recall value long after the trade show.
So, what trade show swag items should you pick? They have to be items that the event attendees can use regularly and for a long time.
Wearables, office supplies, gadgets, personal use products - the options are many. Let's find out more about the perfect trade show giveaways.
Trade show promotional items or giveaways, often called swag products, are branded merchandise. Businesses distribute them at trade show events among their target audience and visitors.
They help with brand awareness and create a lasting impression on attendees.
The best promotional items for trade shows need a thoughtful consideration. They should reflect your brand's products/services, goals, and values.
They should also attract your audience and give you prolonged exposure and visibility. Thus, it's the ideal branding tool.
Functional and attractive promotional products can include anything. Tote bags, bottle openers, coffee mugs, card holders - take your pick!
Practical items that trade show attendees can use daily are the perfect prompt to help them remember your brand.
Why should you invest in promotional trade giveaways? You may ask yourself this question as you consider your budget constraints.
After all, participating in trade shows or even virtual events can be expensive. So, do you really want to add to the expense?
The good news is there's a wide range of cheap trade show giveaway ideas that can achieve the following goals -
Swag items can extend marketing beyond the trade show floor. You can send them even to the virtual conference attendees to advertise your brand.
Practical swag items also increase your chances of free online promotions. Recipients may post about the gifts they like on social media.
As recipients use your promotional products, they become more willing to engage with the brand and do business with your company.
Promotional products can serve recipients for months, even years. During this time, your brand remains on top of their minds, and they remember your name.
Trade show gifts cost less than other marketing tools on platforms like TV, radio, and print. They remain effective longer.
What makes trade show giveaway items the perfect gifts for your target audience? Consider the following factors while choosing:
Below is a list of trade show giveaway ideas that you can use. These are broad categories of products.
You can use individual items or a combination of them. Take a look:
Wearable promotional gifts include your company's apparel, like t-shirts, headwear and hoodies. They can also be accessories like caps and socks.
Ensure they're stylish so the recipients actually wear them - and promote your brand.
Personal use items like umbrellas, bags, keychains, etc., are great promotional gifts. They allow subtle branding.
You can promote your brand ethics through sustainable or vegan materials, handmade products, etc.
Another category of gifts people use regularly is office supplies. It can include notebooks, pens and markers, chip clips, desk organizers, and more.
You can create a goodie bag with multiple items.
Here's another category of gifts that you can turn into a set. A combo of hand sanitizers, lip balm, breath mints, deodorant spray, etc., is a great gift.
It has been a popular corporate giveaway since the Covid-19 outbreak.
The options for accessories that can be used in the kitchen and dining table are aplenty. Bottle openers, cutlery holders, charcuterie trays - you can go wild.
These are small, attractive, and oh-so-handy! We also have our own section of Eco-friendly promotional items.
If budget is no constraint, gadgets like USB flash drives, power banks, noise-canceling headphones, etc., can impress visitors.
You can also try budget-friendly products like laptop covers, cleaning kits, etc. in your repertoire of the best promotional items.
A reusable water bottle or portable blender can be greatly appreciated. They show you care about health and wellness.
A coffee mug is also a universally loved gift. These are all available in eco-friendly materials.
Are you looking for a custom promotional item manufacturer that you can trust? Speedprint is here for you!
We can become your reliable marketing partner for special events. We excel at creating high-quality, unique, and practical promotional swag items.
So contact us and place your order for the best promotional items for a prolonged impact and effective advertising. Our services will not only grab eyeballs but also captivate the minds of those who receive these gifts.